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In the recent Trucking Tomorrow episode featuring Ben Greenberg, President and CEO of the North Carolina Trucking Association (NCTA), several key insights emerged about the evolving trucking landscape. Here are some of the top takeaways:

1. Advocacy and Safety as Core Pillars

Greenberg emphasized that the NCTA’s mission, like most state trucking associations, revolves around advocating for a safer and more sustainable trucking industry. This is central to their work at both state and national levels. NCTA represents the voice of the North Carolina trucking industry, lobbying for regulations and policies that protect truckers while ensuring roads remain safe for all.

2. Empowering Women in Trucking

A standout point from the episode is the rapid growth of NCTA’s Women in Trucking Council, which officially launched in 2023. The council is dedicated to empowering women within a traditionally male-dominated industry. Greenberg highlighted the success of their annual Women in Trucking Summit, which recently hosted 150 female executives, focusing on industry updates, leadership, and breaking down barriers.

3. Navigating Legal and Technological Changes

Greenberg touched on how legal challenges, particularly with new technologies, are transforming the trucking sector. He pointed out that staying ahead of legal shifts and advancements, such as regulations around autonomous trucking or emissions standards, is crucial for both trucking companies and associations like NCTA. NCTA’s focus remains on practical advocacy, ensuring that new regulations don’t overwhelm businesses but rather support safe, efficient operations.

4. Building Strong Relationships with Key Stakeholders

One of NCTA’s most important roles, according to Greenberg, is fostering relationships between their members and regulatory bodies. Beyond staying abreast of changing compliance requirements and regulations on behalf of its carrier members, the NCTA in turn serves as a key advocate for these carriers when speaking with regulators and elected officials.

5. The Power of Industry Collaboration

NCTA’s partnerships, such as with the American Transportation Research Institute (ATRI), are essential for providing fact-based advocacy. Greenberg stressed that these collaborations are crucial for driving policy changes that are grounded in solid data, ensuring that the industry’s needs are effectively represented at both state and federal levels.

6. Multi-faceted Role of the NCTA

As CEO, Greenberg’s role is diverse, much like running a small trucking company. He described wearing multiple hats—advocate, legal officer, IT lead, and more. This reflects the complexity of managing a trucking association that supports various aspects of the industry, from safety to technology.

This episode of Trucking Tomorrow showcases Ben Greenberg’s proactive approach to leadership within the trucking industry, highlighting the importance of advocacy, inclusivity, and collaboration in shaping the future of the sector.

Be sure to check out the full episodeBe sure to check out the full episode (Apple or Spotify) to hear more insights from Ben Greenberg on the challenges and opportunities facing the trucking world today! to hear more insights from Ben Greenberg on the challenges and opportunities facing the trucking world today!

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